![]() ![]() The logo for the label was not as obvious a design element as those on bags from other prominent luxury brands such as Louis Vuitton. Prada's popularity increased when the fashion world took notice of its clean lines, opulent fabrics, and basic colors. Prada launched its women's ready-to-wear collection in 1988, and the designs came to be known for their dropped waistlines and narrow belts. Although practical and sturdy, its sleek lines and craftsmanship had a luxury that has become the Prada signature. In 1985 Miuccia released the "classic Prada handbag" that became an overnight sensation. That same year, the house of Prada began expansion across continental Europe and the United States by opening locations in prominent shopping districts within Florence, Paris, Madrid, and New York City. In 1983, Prada opened a second boutique in the centre of the Galleria Vittorio Emanuele in Milan's shopping heart, on the site of the previous historic "London House" emporium run by Felice Bellini from 1870 to the 1960s, reminiscent of the original shop, but with a sleek and modern contrast to it. Next, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide. Initial success was not instant, as they were hard to sell due to the lack of advertising and high prices, but the lines would go on to become her first commercial hit. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks. She released her first set of backpacks and totes in 1979. She would go on to incorporate her ideas into the house of Prada that would change it. With Bertelli alongside her as business manager, Miuccia was allowed time to implement her creativity in the company's designs. Miuccia inherited the company in 1978 by which time sales were up to U.S. It was his advice to discontinue importing English goods and to change the existing luggage. He advised Miuccia on company business, which she followed. She met Patrizio Bertelli in 1977, an Italian who had begun his own leather goods business at the age of 24, and he joined the company soon after. ![]() Miuccia began making waterproof backpacks out of Pocono, a nylon fabric. Luisa's daughter, Miuccia Prada, joined the company in 1970, eventually taking over from Luisa in 1978. Ironically, Mario's son had no interest in the business, so it was Mario's daughter Luisa who succeeded Mario and ran Prada for almost twenty years. Mario Prada did not believe women should have a role in business, so he prevented female family members from entering his company. Initially, the shop sold animal goods, imported English steamer trunks, and handbags. The company started in 1913 by Mario Prada and his brother Martino as Fratelli Prada, a leather goods shop in Milan. History Founding Tooled leather handbag made by Prada, 1935-45 ( RISD Museum) Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. ( / ˈ p r ɑː d ə/ ( listen), PRAH-də Italian: ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada.
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